Unlimited Classes from Live Instructors for less than $1/Day
For the last six months we’ve been working on something at eduFire that I’m very excited to be able to announce for the first time. It’s called eduFire SuperPass and it’s my personal (and far from complete!) answer to the question: How can we change education?
As anyone who reads Stingy Scholar likely knows, education has all sorts of problems. The cost of education is increasing rapidly the total cost of a year of college at many schools now is about $50K/year) and recent evidence suggests that higher education might, for the first time ever, provide a negative ROI.
Education is a raw deal for many teachers too. Most teachers take home a small fraction of the revenue that is generated every time they teach. I saw this first-hand when I worked for Kaplan and took home about $15 in pay for every $100 in revenue that Kaplan generated from my teaching services.
What we’ve built and are taking live today is eduFire SuperPass and here’s how it works. For $29/month people can receive unlimited access to any SuperPass class on eduFire. Right now there are over 150 SuperPass classes on eduFire and we expect that number to increase greatly in upcoming weeks. These are live classes with actual instructors, not simply self-paced, computer-generated classes.
For us, it’s not really about the money though. $29/month helps us create a sustainable company and helps our teachers make a living doing what they’re most passionate about. In our view, education is the foundation upon which the rest of society is built. And, as we’ve written about on the eduFire blog numerous times before (e.g., here, here, here & here) we think there’s a real (and massive) opportunity afoot to completely revolutionize how people around the world learn. We’re far from the only ones who are working on this. There’s a great group of companies and organizations out there who are seeing a world that doesn’t exist and asking, in the words of George Bernhard Shaw, “Why not?”
So I’ll encourage you to give SuperPass a try (we’re offering a 7 day trial for only $1 to allow for easily sampling). Or if SuperPass isn’t right for you do me a *huge* favor and drop me a line (jon at edufire dot com) and tell me what would make SuperPass something you would sign up for. We’re just getting started here and your feedback will be invaluable in helping us create something that thousands (and ultimately millions) of people someday use and get a ton of value from.
It’s our vision that world-class education should be available to everyone. And not just canned classes. Actual live teachers teaching students around the globe. We’re excited about that vision and hope to have your help in the Revolution.
Source: Jon Bischke
Less than words
Yesterday, while I was posting on how words could be transcended by presentation, there was an ongoing twitfest on words that have become overused and, consequently, meaningless. It started when Jane Bozarth asked what ‘instructionally sound’ meant, then Cammy Bean chimed in with ‘rich’, Steve Sorden added ‘robust’, and it went downhill from there.
I responded to Jane’s initial query that instructionally sound cynically meant following the ID cookie cutter, but ideally meant following what’s known about how people learn. I similarly tried to distinguish the hyped version of engaging (gratuitous media use) from a more principled one (challenging, contextualized, meaningful, etc). (I had to do the latter, given I’ve got the word engaging in my book title.)
Other overused words mentioned include: adaptive, brain-based. game-like, comprehensive, interactive, compelling, & robust. Yet, behind most of these are important concepts (ok, game-like is hype, and Daniel Willingham’s put a bucket of cold water on brain-based). I should’ve added ‘personalized’ when a demo of an elearning authoring suite I sat through yesterday could capture the learner’s name and use it to print a ‘personalized’ certificate at the end.
And that’s the problem: important concepts are co-opted for marketing by using the most trivially qualifying meaning of the word to justify touting it as an instance. Similarly, clicking to move on is, apparently, interactive. Ahem. It’s like the marketers don’t want to give us any credit for having a brain. (Though, sadly, from what I see, there does seem to be some lack of awareness of the deeper principles behind learning.) I invoke the Cluetrain, and ask elearning vendors to get on board.
So, before you listen to the next pitch from a vendor, get your Official eLearning Buzzword Bingo™ card, make sure you know what the words mean, and challenge them to ensure that they a) really understand the concept, and b) really have the capability. You win when you catch them out; a smarter market is a better market. Ok, let’s play!
Source: Clark
The Quiver & The Gun
(No, I’m not talking about weapons, or anthropological determination, sorry :).
Organizations have to be nimble; the environment we face is more like sitting in the ocean waiting to ride the ever-changing waves than it is striding down a concrete road. Increasingly, in these chaotic times, changes are unpredictable. There are changing tides, swells, weather, and the resulting waves. You’d rather ride them than be tossed by them, but what do you do? When it comes to waves, how do surfers cope, and what are the implications?
Beginning surfers typically have a board, a solution for riding waves. And that’s ok, because there’re a limited number of wave conditions they should go out in. Sometimes they get a good board for general small wave conditions, but sometimes for a variety of mistaken reasons they get something like a gun. A gun is a board specifically for big fast waves. It’s a board if you’re surfing on the North Shore of Oahu in winter. Not for beginners.
More experienced surfers start accumulating a quiver of boards for different conditions. Short boards, long boards, and a gun, etc. Depending on their budget, storage space, and commitment to surfing, they could have two to as many as 8. The pros have quivers in the teens, but they get them free and on-demand. They’ll check the conditions, and then choose the appropriate board.
The analogy is that when you’re moving from just beginning to being able to adapt to a changing environment, you need to have a suite of tools that provide the flexibility you need. There isn’t a one-size-fits-all solution, just as there isn’t the perfect board. There are boards that suit a wide variety of conditions, and if you’re small, cash-strapped, or whatever you may have to make do with one tool with most of the necessary capabilities, but when you’re serious, you need industrial-strength tools.
With my TogetherLearn colleagues, we’ve been evaluating tools for a while, and we’re not happy with any one. Consequently, we’ve a quiver of tools we use for different purposes, and we’re continually scanning for one that feature either better integration, or a more elegant delivery of capabilities.
There’s more, of course. Experienced surfers sit and watch the waves for a while, choose a board, and then when they’re out they’re scanning the horizon for swells, and moving to get optimal position. Once they’re riding, they’re watching how the wave changes and making spontaneous decisions. Sometimes they come in and pick a different board before going back out.
And that’s before you figure out how to choose tools that suit your organization, proactively adapt your culture, and align with your business goals. Surfers who want to get better get out in the water more, get more experience, and experiment. Surfers who want to get better quickly get coaching.
I reckon the business environment is going to get more turbulent, and organizations are going to have to be more flexible, more nimble, be able to adapt and move faster. That requires faster and more effective problem-solving. We know that innovation isn’t the product of one person, but of collaboration and ongoing work, by people who are motivated and supported. You need the right culture and the right infrastructure to support that collaboration. What’s your strategy?
Source: Clark
Economic Catastrophe (& more culture)
I’m finding it hard today to be positive after listening to a couple of well-reasoned analyses of our economic crisis. One analyzes the current economic crisis, explaining the complex economic structures created and unregulated (admittedly a US perspective). The other is an “Inconvenient Truth” on the larger economic picture here in the US. If you have to watch one, however, I’ll recommend the latter as more important. Our childrens’, and our country’s future are at stake. So let’s see if I can spin some gold out of this mess.
I’ve already talked about investing in culture, and I want to reiterate and elaborate on that message. I listened to a free webinar the other day via the Institute for Corporate Productivity, where they’d done a survey on companies and asked about their culture. There was good news in their results: there was a significant correlation between the assessment of cultural elements surveyed and the success of the company. And bad: not many companies scored highly on all eight. A couple of factors stood out; areas for improvement included: generating trust among employees, encouraging innovation, nimbleness of the organization, and empowering workers to do their best.
Actually, I take it as good news; first that culture matters, as it’s an area a learning person can have a role in, and second that there is room for improvement, so you can have an impact. The important issue is to become aware that culture matters, and take positive steps to improve the situation.
And there are concrete steps you can take. You need to identify what your culture should be, and currently is, and address the delta. In this post about making an innovative ecosystem (part of a performance ecosystem; pointed to on Twitter, btw I’m @Quinnovator), there are a number of prescriptions. Diversity is to be supported, small experiments are valuable, nimbleness rules. In support of that you need people to feel safe to experiment, collaborate to success (innovations typically are not the output of an individual but of a group, as Keith Sawyer tells us), etc.
So, organizations that focus on positive cultures succeed better. I reckon that’s going to be even more true in truly rough times. What are you doing to increase your contribution to organizational success?
Source: Clark
Thinking & Learning
Today I stumbled across two interesting articles. Both talk about some relevant research on learning, and coincidentally, both are by folks I know.
An alumni bulletin mentioned research done by Hal Pashler (who was a new professor while I was a grad student; I was a teaching assistant for him, and he let me give my first lecture in his class), and talks about the intervals necessary for successful learning. Will Thalheimer has done a great job publicizing how we need to space learning out, and this research was interesting for the the length of time recommended.
The study provided obscure information (true but unusual), with an initial study, subsequent re-study, and then a test, with varying intervals between the study periods, and between the second study and the test (up to a year). The article implied the results for studying (no new news: cramming doesn’t work), but the implications for organizational learning. The interesting result is the potential length of time between studying and performance.
“If you want to remember information for just a week, it is probably best if study sessions are spaced out over a day or two. On the other hand, if you want to remember information for a year, it is best for learning to be spaced out over about a month.”
Extrapolating from the results, he added, “it seems plausible that whenever the goal is for someone to remember information over a lifetime, it is probably best for them to be re-exposed to it over a number of years.”
“The results imply,” said Pashler, “that instruction that packs a lot of learning into a short period is likely to be extremely inefficient, at least for remembering factual information.”
This latter isn’t new information, but does fly in the face of much formal training conducted on behalf of organizations. We’ve got to stop massing our information in single event workshops, and starting preparing, reactivating, and reactivating again for anything that isn’t performed daily.
Moving from learning to thinking and doing (it’s not about learning after all), the second one concerns research done by Jonathan Schooler (who was a new faculty member where I was doing my post-doc; we published some work we did together with one of his PhD students). Schooler’s work has been looking at day-dreaming, and found that it’s not a unitary thing, but actually has a couple of different modes, which differ in whether you’re not aware you’re daydreaming or are, instead, mindful of it. The latter is to be preferred.
In the one where you’re aware you are daydreaming, you can mentally simulate situations and plan what might happen and how to respond, or review what did happen and consider alternatives. This works for social situations as well as other forms of interactions. And the results are beneficial: “people who engage in more daydreaming score higher on experimental measures of creativity, which require people to make a set of unusual connections.”
This is what I mean when I talk about reflection, and in the coming times of increasing change and decreasing knowledge half-life, the ability to be creative will increasingly be a competitive advantage. So, as I’ve said before, do try to make time for reflection. It works!
Source: Clark
The Quiver & The Gun
(No, I’m not talking about weapons, or anthropological determination, sorry :).
Organizations have to be nimble; the environment we face is more like sitting in the ocean waiting to ride the ever-changing waves than it is striding down a concrete road. Increasingly, in these chaotic times, changes are unpredictable. There are changing tides, swells, weather, and the resulting waves. You’d rather ride them than be tossed by them, but what do you do? When it comes to waves, how do surfers cope, and what are the implications?
Beginning surfers typically have a board, a solution for riding waves. And that’s ok, because there’re a limited number of wave conditions they should go out in. Sometimes they get a good board for general small wave conditions, but sometimes for a variety of mistaken reasons they get something like a gun. A gun is a board specifically for big fast waves. It’s a board if you’re surfing on the North Shore of Oahu in winter. Not for beginners.
More experienced surfers start accumulating a quiver of boards for different conditions. Short boards, long boards, and a gun, etc. Depending on their budget, storage space, and commitment to surfing, they could have two to as many as 8. The pros have quivers in the teens, but they get them free and on-demand. They’ll check the conditions, and then choose the appropriate board.
The analogy is that when you’re moving from just beginning to being able to adapt to a changing environment, you need to have a suite of tools that provide the flexibility you need. There isn’t a one-size-fits-all solution, just as there isn’t the perfect board. There are boards that suit a wide variety of conditions, and if you’re small, cash-strapped, or whatever you may have to make do with one tool with most of the necessary capabilities, but when you’re serious, you need industrial-strength tools.
With my TogetherLearn colleagues, we’ve been evaluating tools for a while, and we’re not happy with any one. Consequently, we’ve a quiver of tools we use for different purposes, and we’re continually scanning for one that feature either better integration, or a more elegant delivery of capabilities.
There’s more, of course. Experienced surfers sit and watch the waves for a while, choose a board, and then when they’re out they’re scanning the horizon for swells, and moving to get optimal position. Once they’re riding, they’re watching how the wave changes and making spontaneous decisions. Sometimes they come in and pick a different board before going back out.
And that’s before you figure out how to choose tools that suit your organization, proactively adapt your culture, and align with your business goals. Surfers who want to get better get out in the water more, get more experience, and experiment. Surfers who want to get better quickly get coaching.
I reckon the business environment is going to get more turbulent, and organizations are going to have to be more flexible, more nimble, be able to adapt and move faster. That requires faster and more effective problem-solving. We know that innovation isn’t the product of one person, but of collaboration and ongoing work, by people who are motivated and supported. You need the right culture and the right infrastructure to support that collaboration. What’s your strategy?
Source: Clark
Usability and Learnability
Palm has just announced the Palm Prē as a new smartphone, and it’s got a fair bit of things right. Like the iPhone it’s got a touchscreen, but adds a keyboard. And GPS, WiFi, etc. However, that’s not what I’m on about, but instead key things, like usability. And there’s a lesson here that I’ve talked about before but I want to generalize it a bit.
To start at the beginning, when Jeff Hawkins designed the first Palm, he cut a block of wood to the size he wanted as a form factor, and then took it with him wherever he went, asking himself “what would I do with this if I could have it make me more effective”. He ended up with a core list of features that still defines Personal Information Management (PIM) today. Those were Contacts/Addresses, Calendar/DateBook, ToDos, & Memos/Notes. He added a few essential elements to be ultimately satisfactory and keep from repeating the problems that had plagued earlier attempts at a PDA: synchronizing with your desktop computer, instant on, rock-solid stability, and absolute simplicity. The latter got codified into the Zen of Palm.
So what’s the Prē offering that are steps ahead? Several things. For one, it’s integrated all the message you can get, SMS, IM, eMail into one place to respond. And all email accounts into one inbox. Multiple applications can run at one, and it’s easy to switch between them. It syncs into the ‘cloud’, automatically. It’s not out yet, so it’s hard to confirm all the facts (does it have a good phone?), but we can also assume it has memos and ToDos, as it has already been reported as having as cut/copy/paste.
There are two lessons here. The first is about how to gather your requirements. It was inspired to spend the time walking around with the brick. And it’s not obvious how the design process led to the new interface, but they’ve made huge steps in terms of what people need. It drives me nuts to have to switch apps on the iPhone and have lost the context when I return. It makes me crazy to have to use so many taps to get between my different mailboxes.
This analysis is critical. I was talking yesterday in an online session about how to do information gathering, and it’s got to be more than SMEs; you’ve got to talk to managers of the people performing, you’ve got to talk to the ‘consumers’ of the learned behavior (not the learners, but those impacted by the learner’s skills after the training), you want to look at the context; ideally you watch them. In usability, we used to talk about anthropological methods or ethnography (real or ‘fake’), and contextual and partipatory inquiry. You’ve got to really get to know the problem to get the right answer.
The second part is getting the right usability in place, and it’s not trivial. Koreen Olbrish goes off on instructional design being dead, and I think the problem is really that people follow a cookie cutter approach instead of being critically aware (hence my Deeper ID presentations). I think that is true for too much (e.g. I recently had the same <expletive deleted> experience with a stupid phone number field in another online form) of practices. You might by chance get it right, but why do people skimp on any component of a project? Get the right skills for all components!
Yes, I live in the real world too, and know we can’t always use all the resources we should, but then test the solution first. I say that you have to test usability before you can test for any learning effect, because if it’s not working, how do you know if it’s problems with the interface design or the instructional design?
So, at a surface level, we have to make it possible for people to interact with our elearning solutions, easily mapping their goals to the available affordances at the interface. This goes further however. It’s also the underlying architecture. Portals go wrong not only because they’re so many of them that users can’t figure out where to go, but also because they often are organized according to one persons thoughts, and there are likely to be more than one way to think about the organization. Good portals provide several different ways to browse, and an ability to search as well.
When we move beyond the elearning ‘course’, to portals, and eCommunity/social networking, we need to think about how these tie together not only conceptually, but also from a usability perspective. What we don’t want, and likely can’t afford, is having our workers avoiding our technical support because we didn’t make it comprehensible and usable. It’s an extra burden to take this into account, but I reckon it’s as much a job of learning technology design as is project management, understanding how people learn, the communicative properties of media, and more. This isn’t a place for amateurs, because learning is just too darned important!
Source: Clark
More than words
Monday was the US celebration of Martin Luther King’s birthday, and on Tuesday was the inauguration of the first African American president of the United States. That’s an awesome juxtaposition; that’s change, baby! I not only found it wonderful, but informative.
As background, I was highly trained to write in a very logical progression, choosing careful vocabulary, and in an objective manner. That’s a side-effect of graduate school and an academic career (one of my previous lives). It mostly needs to be that way for scientific reasons, but for non-specialists, it’s way too dry. I also read quite critically, serving on conference program and thesis committees, and on the editorial board for an academic journal. I have had some subsequent experience in writing more generally: for articles, for online learning, and even some marketing material. And some formal training on speaking, for communicating. I like to believe I’m not bad, but I always want to get better.
In that context, as I read the text of Martin Luther King’s speech as transcribed in my local newspaper, I was struck by what seemed outright florid prose: “seared in the flames of withering injustice”, “joyous daybreak to end the long night of their captivity”, etc. If it was marketing, you’d pan it as over-the-top. “This is a famous talk?”, I wondered.
Then yesterday I heard President Obama’s inauguration speech, and joined in on tweeting my favorite bits (”judge you on what you can build, not what you destroy”). It was, quite simply, inspiring. Afterward, a tweet pointed me to a blog comparing this inauguration speech with ex-President Bush’s farewell address. This wasn’t a fair comparison (and he’s subsequently updated the post to compare the first inauguration speech of Bush with Obama’s, and it’s very interesting), but it caused me to go back and look at the talk transcript.
Once again, in print, we see what reads like slightly-purple prose: “rising tides of prosperity and the still waters of peace”, “gathering clouds and raging storms”. It seems too much, when read, but when I pictured it as being spoken, it has a whole different effect. That’s important.
Reading and listening are different, and we (should) write differently for each. It’s difficult in elearning, when we are often required to have written transcripts of all audio. We have to strike a balance in that instance. But we tend to overwrite; I can take pretty much any designer’s prose and hack 40% off (including my own first pass :).
So how can words that seem over the top on the page come across so sincere and important face-to-face? It has to do with the delivery, the transparent sincerity and obvious passion. And that’s the lesson.
For me, I have a personal passion for learning and technology to help individuals and organizations achieve their goals; it’s what I’m here to do. I talk about putting emotion into learning, too, but I don’t practice it in my speaking as well as I could, and should. I do use humor, but I need to put more passion into my speaking. And, with the inspiration from yesterday, I will.
More broadly, however, is something I heard Lance Secretan say: “don’t just motivate, inspire”. It’s something I try to bake into elearning introductions, inspiring interest in the coming materials. I don’t see it enough, and I think it can be ramped up more than we do. The clients and the SMEs say that we can’t treat such material in this way, but I think the audiences prefer it. It’s got to be authentic, but when it is, it’s amazing!
I find that people are most often in the learning field not by default, but by choice; they like creating a difference. Despite the challenges to doing what you really believe is good work, you persevere, because it matters. Tap into that passion, and let it show in your work. Tap into the passions of others when you’re channeling a SME, and let that show. To the SME, the topic is interesting, so find their passion and channel that, not just the knowledge. It’s one of my tricks in learning design, and I hope it will become one of yours. Here’s to better learning!
Source: Clark
Wicked Web 2.0 Tutorials

The California School Library Association has a WICKED WICKED WICKED cool site that teaches peeps how to use a variety of Web 2.0 tools. There are 23 tutorials and you self pace right on through them.
Go here and start yer learning!
Source: Beth Ritter-Guth